The Cove exposes the slaughter of more than 20,000 dolphins and porpoises off the coast of Japan every year, and how their meat, containing toxic levels of mercury, is sold as food in Japan and other parts of Asia, often labeled as whale meat. The majority of the world is not aware this is happening.
The focus of the Social Action Campaign for The Cove is to create worldwide awareness of this annual practice as well as the dangers of eating seafood contaminated with mercury, and to pressure those in power to put an end to the slaughter.
It’s been working. The film has been making waves since it premiered. Critical praise and audience awards worldwide have focused international attention on Taiji and the annual dolphin drives off the coast of Japan.
But the effort needs to continue. On September 1, the six-month dolphin hunting season opened again, and fishermen in Taiji plan to take to the cove despite international pressure. Experts say education, awareness and persistence are needed to eventually turn the tide.
The hunt still goes on. Find out what you can do to help.